This deceptive marketing hurts consumers, animals, and plant-based companies offering truly humane options. The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. We use cookies to help ensure the best experience on our website. June 13, 2019 Once the cows stop producing sufficient milk, they’re transported to slaughter. Early in June, the activist group Animal Recovery Mission released a video. Coca-Cola and Fairlife have addressed animal abuse that occurred at Fair Oaks Farm, a supplier for Fairlife, after a video of employees abusing cows was … Milk-Drinker Sues Fairlife for Defrauding Consumers with Humane Dairy Claims The major milk brand faces a potential class-action lawsuit after Animal Recovery Mission finds rampant abuse at its dairy farm that squarely contradicts its “extraordinary animal care” label claims. Cows used by the dairy industry are forcibly impregnated and kept pregnant almost continuously to maintain milk production, and their calves are taken from them immediately after birth to be thrust into the endless line of abused and suffering animals on factory farms. Abuse is built into the factory farm model, and virtually all animal products sold in stores come from factory farms. In November 2019, the Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against Fairlife LLC, an Illinois-based dairy company owned by Coca-Cola and Select Milk Producers, Inc. The Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against dairy company Fairlife alleging deceptive marketing practices. (707) 795-2533 | info@aldf.org To update your payment information, visit our Member Center. Editor’s note on the Fairlife Vanilla Core Power Protein Shake Lawsuit: This piece is written about the recent Fairlife Vanilla Core Power Protein Shake Lawsuit. Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. In November 2019, the Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against Fairlife LLC, an Illinois-based dairy company owned by Coca-Cola and Select Milk Producers, Inc. A milk drinker has filed a class-action lawsuit against Fairlife and its now-former milk supplier, Fair Oaks Farms, accusing them of false advertising SUBSCRIBE NOW $3 for 3 months. A class action lawsuit claims that Coca-Cola and its milk brand Fairlife LLC subjects cows to “horrendous animal abuse.” In early June, footage from Fairlife’s Fair Oak Farms in Indiana was released by the Animal Recovery Mission group. ... Coca-Cola launched Fairlife products in 2015 as a "premium" line of milk. Video shows malicious acts of violence toward cows, gross neglect of calves, Dairy Farmers of America supplier caught on video, prompting lawsuit, How False Advertising Lawsuits Help Animals, False Advertising: How to Protect Animals by Litigating for Consumers 2019, New White Paper Offers Policy Recommendations to Combat Zoonotic Diseases and Pandemic Risk from Factory Farming, Lawsuit Filed After Investigation Exposes Animal Cruelty at Dairy Farmers of America Supplier, Kate Mara and the Animal Legal Defense Fund Expose Animal Cruelty at Dairy Farm, Challenging Tillamook’s Deceptive Advertising, Challenging Trader Joe’s Misleading Egg Carton Labeling, Challenging Hormel’s Deceptive Advertising Practices: Natural Choice®. Four dairy workers were fired and three charged with animal cruelty, according to … It's delicious and nutritious and much more than milk. Our EIN number is 94-2681680. The Animal Legal Defense Fund is a 501(c)(3) nonprofit organization. Several lawsuits were filed against Fairlife following an undercover investigation conducted by the animal protection group Animal Recovery Mission (ARM) at Fair Oaks Farm, the company’s “flagship farm” in Indiana. View Resources. 525 East Cotati Avenue, Cotati, CA 94931 In marketing its milk products, Fairlife claims it “provide[s] extraordinary animal care.” But contrary to Fairlife’s marketing, its milk actually comes from animals who are subjected to severe abuse and horrific industry practices intrinsic to operating a dairy where thousands of cows are crowded together and treated as milk machines. They say that in reality, the cows are badly mistreated. The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. A Coca Cola representative said in a statement that Fairlife “immediately discontinued the use of milk from Fair Oaks Farms” after the video surfaced and Coca Cola is conducting its own investigation into all of Fairlife’s dairy suppliers. Fairlife Milk Drinkers ‘Feel Betrayed’ by Alleged Fair Oaks Farms Cow Abuse, Says Attorney With Lawsuit Seeking Class-Action Status ROBERT CHANNICK, Chicago Tribune Dairy November 27, 2019 Millions of consumers may have a claim against Fairlife milk over alleged cow abuse at an Indiana farm, as eight lawsuits from around the country came together in a Chicago federal courtroom Tuesday seeking … A second, extended video was released by ARM on June 7, 2019, showing more footage of abuse at Fair Oaks Farm. Fairlife Dairy is facing a new lawsuit after employees were seen abusing calves and cows in undercover footage. Fairlife Milk Products In June 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely advertising that Fairlife products contain milk from cows that are treated ethically, humanely, and with an “extraordinary” amount of care and the farming practices used are environmentally sustainable when, according to plaintiffs, the cows are routinely abused and mistreated. The Animal Legal Defense Fund is rated four-stars by Charity Navigator, is a Platinum Level GuideStar Exchange participant, a Better Business Bureau Accredited Charity, and an Independent Charity Seal of Excellence awardee, ensuring that we meet the highest standards of accountability, efficiency, and impact. Chicago-based high-protein milk brand Fairlife has been hit with two proposed class action lawsuits alleging deceptive marketing practices following the release of a … ... $50K settlement between former in-laws fishy in lawsuit over son/nephew's death; Help animals win the legal protections they so desperately need and deserve, and ensure they have an advocate in courtrooms and legislatures across the country. The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. Fairlife's ultra-filtered milk, a higher-protein and lactose-free product, debuted in 2014. The Fair Oaks Farms class action lawsuit was filed by Andrew Schwartz and Alice Vitiello who say they purchased the milk on multiple occasions at least in part because it is advertised as being produced in a way that is humane to animals. (These lawsuits have been consolidated into this class action.) Sales have grown by double digits each year, including 42% in the first quarter of 2019 . On June 4, 2019, ARM released a four-minute video documenting egregious abuse of calves at the farm — including calves who were stabbed with steel bars, hit in the face with hard plastic milking bottles, kneed in the spine, and subjected to extreme temperatures sometimes leading to death. As consumers become more aware of the cruelty in factory farming, demand grows for animal products produced in less abusive conditions. Animal Legal Defense Fund, National Headquarters The operation supplies dairy to milk brand Fairlife, ... A class action lawsuit has been filed against the company. This material may not be published, broadcast, rewritten, or redistributed. Copyright 2020 Scripps Media, Inc. All rights reserved. The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. by Anna Starostinetskaya. Undercover investigations on factory farms and slaughterhouses have brought severe animal abuses to light in recent years. For intellectual property information and terms of use, visit our Intellectual Property Terms of Use page. The brand is … Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in Canada and the United States by The Coca-Cola Company.The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. 20. Both lawsuits also name Fair Oaks' owner, Mike and Sue McCloskey, who are the co-founders of Fairlife. Fairlife was launched in 2012 as part of a joint venture by the Coca Cola Company and Select Milk Producers. The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care.' Why this case is important: Increasing public concern regarding the treatment of animals raised for food has led to a phenomenon called “humane-washing” where companies induce conscientious consumers to buy products based on false promises of “better” animal treatment. Chicago-based Fairlife, LLC has been hit with a proposed class action filed by two consumers who say the company has fraudulently advertised and profited from the claim that its milk products are derived from cows that are treated with the highest degrees of care. Until December 2019, The Coca-Cola Co owned a 42.5% stake in Fa!rlife LLC. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. Humane washing efforts can range from using terms like “natural” or “responsibly raised” on labels or in marketing, to the imagery on product labels or in video advertisements showing animals in picturesque green pastures (when they are actually warehoused in dark buildings) — to multimillion dollar, multi-platform marketing campaigns misrepresenting products from animals raised on large factory farms as “local” food coming from “family farms.”. A dairy that provides milk used in Fairlife dairy products stands accused of animal abuse, prompting some major retailers to stop selling the popular brand. The Fairlife milk class action lawsuit goes on to say that Fairlife knows this about consumers, and charges a premium for its milk, based on the representations. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. Chicago attorney Amy Keller, who represents Salzhauer in the lawsuit, said the potential class could include “millions and millions” of consumers who paid a premium for Fairlife milk. The Animal Legal Defense Fund released the second in a series of white papers — COVID-19 and Factory Farming —providing policy recommendations to address industrial animal agriculture’s role in our heightened risk for zoonotic diseases outbreaks, like COVID-19, and its potential to be the source of the next global pandemic. What court is the lawsuit filed in: The Judicial Panel on Multidistrict Litigation consolidated multiple lawsuits in the U.S. District Court for the Northern District of Illinois. “Humane washing” is the practice of making a misleading claim about the treatment of animals or the conditions in which they are born, raised, or killed. The milk, which is ultra-filtered, is free of lactose and has a high amount of protein and calcium. At this time, one of three suspects wanted in connection with the alleged animal cruelty at Fair Oaks Farms has been arrested. Coke’s Milk Product Fairlife Faces Lawsuits, Boycotts After Animal Abuse Video. RTV6 reached out for a statement from Fairlife regarding the latest legal action taken against them, but have yet to hear back. Animal Legal Defense Fund v Hormel Foods Corporation, Looking for case and legal resources? '. fairlife lactose-free ultra-filtered milk is higher protein and a great source of calcium. For privacy policy and ad & cookie policy information, visit our Privacy Policy pages. The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care. fairlife Launches Dairy, Lactose Free Coffee Creamers Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the dairy coffee creamer arena. A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. The suit states FairLife is advertised as dairy milk that is produced in safe and humane conditions for the cows. Fairlife milk faces potentially massive class action lawsuit in the wake of alleged cow abuse at ... 11-26. It names Fairlife as well as Mike and Sue McCloskey, owners of Fair Oaks Farms in northwest Indiana where the alleged abuse took place, as defendants. Animal Recovery Mission, the animal rights group that first released video showing Fair Oaks workers abusing calves at the farm, released the following statement to RTV6 after receiving word that Fairlife was facing a class action lawsuit: Fairlife Milk put out a public statement on their website on Tuesday, where they mentioned nothing about the lawsuits filed against them. Who is being sued, why, and under what law:  Dairy company Fairlife is facing a class action lawsuit alleging fraud, negligent misrepresentation, unjust enrichment, and violations of state consumer protection laws. By Elaine Watsoncontact. Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. Animal Recovery Mission subsequently released two more investigations showing similar animal abuse against mothers and their calves at other dairies associated with Fairlife and Select Milk Producers. These tactics deprive consumers of the ability to make meaningful, informed decisions about their purchases and allow companies to continue profiting off of cruelty despite evolving consumer preferences. However, this marketing and the profits the company gained from them are fraudulent, according to Schwartz and Vitiello. 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