Fitness Magazine editor Jenna Autuori wrote on Twitter, Deeply saddened that we lost such an inspiration in the fitness community and such an amazing person. Stilettos on Sullivan fashion blogger Caitlin Bartz posted: The thing I want to convey most about Clare is how inspiring she was/still is . 7 Tricks on How to Decorate Your Living Room in an Instant, Interior architect Darren Jett reimagines a handful of bare-bones spaces with sharp design tips, A 270-Square-Foot Paris Apartment Offers a Modern Respite From the City, The architecture firm Frres Voirin created an inviting cocoon out of a small attic apartment near the Paris Observatory, French Country Decor: Everything You Need to Know About This Rustic and Refined Style, With over 300 years of history, design inspired by the French countryside continues to prove its timeless elegance, Victorian Interior Design 101: All About the Style That Screams More Is More, With the help of a couple industry experts, we break down the origins and modern applications of Victorian interior design. Top editors give you the stories you want delivered right to your inbox each weekday. At SoulCycle, we very quickly became the club you cant get into, and that has a lot of appeal to a lot of people, Zukerman said on the, . All rights reserved. Here's why the ancient practice is gaining popularity now. This authentic connection helps fuel her daily work. Adds Gail Berman, CEO of The Jackal Group, whosays most people didnt realize someone from the industry was behind it (Rice admits she didnt ask for help or favors from friends in the business):Whether she learned them in Hollywood or they were just natural, the skills that made Julie a successful talent manager were well suited to building the phenomenon that is SoulCycle.. Hurley worked as a studio manager for the fitness company SoulCycle, according to an online profile. It's more than a darkened room. February's Hair Launches Are the Foundation of Great Hair Days. By clicking Sign up, you agree to receive marketing emails from Insider The three went on to found SoulCycle a mere four months after their meeting. Rice and Cutler knew that people went to SoulCycle not just for exercisebut also a sense of community. I dont think there would have been a SoulCycle if I hadnt worked in the entertainment business, says Julie Rice, who co-founded the indoor cycling phenomenon in 2006 after bowing out of a 20-year career as a talent manager. [1] The company is headquartered in the West Village in Manhattan, New York City.[3]. The massing stayed essentially the same, but was re-clad in new materials and schemes conceived by Alexander, Rices friend from their Hollywood talent manager days. In her new memoir, "Riding High: How I Kissed SoulCycle Goodbye, Founded Flywheel, and Built the Life I Always Wanted," Ruth Zukerman describes her journey to founding two successful boutique . "There is really something about putting people in the dark, letting their endorphins flow, playing loud music--we call it the perfect storm," Rice toldThe New York Times. We've received your submission. The master SoulCycle instructor Emma Zaks suffered a stroke leading to double vision at age 33. . SoulCycle founder Julie Rice knows a little something about the romance of a beach house. Spencer and I always say once we hit the Napeague Stretch, everything in our body shifts. Today, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada. While SoulCycles affiliation with Equinox certainly helped the brand expand far and wide (by 2018, the brand made its way overseas and opened studios in Canada and the United Kingdom) it also resulted in backlash. Fire Island was their summer retreat for a decade, but when SoulCycle began opening studios in the Hamptons, the Rices started to explore the areas real estate offerings. By Rebecca. The [primary] bedroom feels like its floating in the clouds, and I absolutely love it, says Alexander, who helped reconfigure the layout to create a closet plus downstairs pool access and a deck with a fireplace for 360-degree water views. Why you should always wash your face last, plus more revelations. "We have created a very kind of supportive and encouraging community of people where its not about whos prettier or who has more jewelry or who has the better workout outfit," Zukerman told Business Insider last year, ostensibly alluding to SoulCycle's famously wealthy clientele. It goes from proper towns and suburban life to a surf [community] on the beach.. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017. It feels like its a world away from anything, says Rice, who admits that as New Yorkers with shpilkis (a Yiddish term for being easily bored), they appreciate the fact they and their 14- and 9-year-old daughters can quickly walk or bike to town for coffee or ice cream. In 2015, SoulCycle co-founder Elizabeth Cutler (DistSt'89) launched a spin sensation. She and her now husband, Spencer Rice, fell in love and got engaged while living for a year in an abode on Malibus serene, wave-studded coastline. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Youre officially subscribed to our newsletter. It's more than stationary bikes. To tie the indoor and outdoor spaces together. Inspiration from Greece, Tulum, and Malibu began populating the Pinterest boards Rice and interior designer Vanessa Alexander sent back and forth. Many cycling studios are vying tocapturepeople who are interested in indoor cycling, but SoulCycle is still the undisputed leader. We've received your submission. Within that, they played with layering subtly textural, nuanced materials to create a sense of laid-back drama. The fledgling company, Peoplehood, is led by the entrepreneurs Elizabeth Cutler and Julie Rice, who combined sweat and spirituality in their last venture, the high-end fitness chain SoulCycle. Materiality was, to Alexander, the biggest element of accomplishing this particular flow and feelingmost significantly, plaster floors, ceilings, walls, and even countertops. Profit in 2014 was $26.5 million, up . Rice has an impressive background as she co-founded the renowned spin club, SoulCycle, and also served as Partner for WeWork. April 28, 2021. The why? At the end of December, users of the . But not even the pandemic will push the company to give its customers (and their wallets) a break: prices for private instruction start at $1,200 a pop. "And we pretty much created at the time what was a utopia. One foot in front of the other: We had three things on our to-do list every day, and the next day we would start over with three more., Former coworker and close friend Michael Baum now of Impression Entertainment says theres a simple reason for SoulCycles success. Medina says, Julie fully recognizes, and more importantly, she embraces, the fact there is no job too big or too small, and no detail should go overlooked when building a valuable and quality brand., Looking back, Rice says, the entertainment industrys competitive nature was not a perfect fit. SoulCycle has also come under fire for being elitist with its famous front-row policy that forbids new riders from riding a bike in the front of the studio. Most recently, Rice co-founded LifeShop, a company that invests in and . After leaving SoulCycle in 2016, Rice will focus on promoting community at the office-leasing powerhouse, an initiative she's been super effective at in the past. With each class costing $34 and no unlimited-membership option, SoulCycle can get pricey. "You are sort of dropping all the senses," says Rice, who cofounded the cycling empire with Cutler in 2006. Soul cycle charges per class what the peloton app charges per month of unlimited use plus a variety of not only cycling classes but yoga, running, stretching, strength, and meditation that vary in length, difficulty, style, and goal. They moved to New York City just after, but the self-confessed beach people never lost sight of their desire for sand dunes, sky, and surf. [4] In 2006, she introduced her clients Elizabeth Cutler, a real estate agent, and Julie Rice, a talent manager for Benny Medina's Handprint Entertainment, to each other over lunch, where the three women decided to start the brand that would become SoulCycle. SoulCycle's third founder, Ruth Zukerman, left the brand and started a major competitor called Flywheel. Elizabeth Cutler and Julie Rice "have resigned as co-chief creative officers to 'pursue new projects,'" SoulCycle confirmed to Business Insider. So we were challenged to deliver this best-in-class experience every time. Elizabeth Cutler and Julie Rice "have resigned as co-chief creative officers to 'pursue new projects,'"Fortune reported. To maintain an air of us-and-them, theres a rather high barrier to entry to finding your soul. [28], In June 2019, SoulCycle partnered with SiriusXM and Pandora to launch a 24-hour SoulCycle music channel featuring the music heard in SoulCycle studios. Our thoughts and prayers are with her. Julie's life's work has been about building community, and these Continue reading "Julie Rice Co . The why? The move announced on social media on Wednesday reteams Davis with Akman, with whom she . After opening two additional locations in New York City and an additional studio in Scarsdale, New York in 2010, SoulCycle was, , which effectively led to studios popping up in well-to-do areas around the U.S., like, Shortly after, the company released the SoulCycle bike, which, was known for its extended handlebars, sturdiness, and bright yellow color, . Recently, Flywheel announced huge expansion plans. [35], In March 2020, SoulCycle closed all of its then 99 studios due to the COVID-19 pandemic. Join AD Experts at Our Outdoor Forecast Workshop. 25,237, This story has been shared 19,396 times. After dragging its feet for three years, the company then announced in 2018 that it would withdraw its IPO request due to market conditions, CNN Business reports. SoulCycle co-founder Julie Rice said in a statement: "Clare was a wonderful and beloved member of our community. In 2019, Rice and Cutlerlanded on another new idea of their own. The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. How SoulCycle of them, "Repulsive," "reptilian," "diseased": What John D. Rockefeller had in common with Martin Shkreli, Investors are getting back to the land U.S. farmland, that is, Bumble founder Whitney Wolfe Herd swiped "left" on Tinder, and ended up a billionaire, Love em or hate em, Crocs are having a moment and are here to stay, Shein's controversial rise into a $100 billion fast fashion juggernaut, Tornado.Cash lets anyone hide their blockchain activity. When we started Flywheel, I wanted to go in the complete opposite direction, purely because it was more of who I am and I wanted those other people to have a shot at it. showed that class sign-ups had decreased by nearly 13 percent. Classes for the week ahead open up each Monday at noon, and the most dedicated riders are known for marking it on their calendars and grabbing their spots right away (the phenomenon is so widely known amongst regulars that SoulCycle, Keep in mind, you probably (read: definitely) wont want to grab a front-row bike if youre a first-time rider or are still getting the hang of busting dance moves, maneuvering dumbbells, and peddling all at the same time. Jai Lennard "I don't think there would have been a SoulCycle if I hadn't worked in the entertainment business," says Julie Rice, who co-founded the indoor cycling phenomenon in 2006 after. SoulCycle is also known for its famously loyal clients who sign up for the week's classes at noon on the dot each Monday. We gave benefits, paid vacation and a clothing allowance, a little like the Old Hollywood studio model, she says. [34], On November 26, 2019, Melanie Whelan stepped down as CEO. [1] As a result of accelerated consumer demand for at-home fitness options,[36] the company lost market share to Peloton, a firm offering stationary bikes used to stream at-home spin classes. What made it hard for Rice and Cutler to step away from SoulCycle? But thats just it about SoulCycle: Loyal riders love the exclusive nature and tribal experience that comes with taking a class not many can afford, and even fewer might excel at. [1][37] It was available across the United States in October 2020. Is that really what it wants? After all, regular riders claim its become their happy place, provided them with therapeutic and spiritual experiences, and in some cases, helped them cope with addiction. Post-reno, all the doors open, dissolving any barriers between inside and out. And as the release of SoulCycles long-awaited at-home bike was pushed later and later, Peloton stepped up to take its place. Now the bedroom is this perfectly intimate size, a dreamy space thats very ethereal, with linen drapes from de Le Cuona that the sun filters through. Rice agrees, the [primary] bedroom-bathroom situation is pretty epic. Classes for the week ahead open up each Monday at noon, and the most dedicated riders are known for marking it on their calendars and grabbing their spots right away (the phenomenon is so widely known amongst regulars that SoulCycle sold a Monday at Noon shirt at one point). In 2013, Waze was acquired by Google for $1.1 billion and currently hosts . Like SoulCycle classes, the equipment doesnt come cheap: a single bike runs upward of $1,600. [42] Additional studios that were permanently closed after the COVID shutdowns in 2021 include San Mateo, Calabasas, Culver City, Malibu, Union Square, W60th, Scarsdale, Memorial, and Beacon Hill.Memorial, and Beacon Hill[clarify], In August 2019, reports that SoulCycle investor and former majority owner Stephen M. Ross would be hosting a planned fundraiser for the Donald Trump 2020 presidential campaign prompted a spokesperson to distance the company from the event. The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. Theres not a person who thought this was a good idea, says Rice, who at the time had a 5-month-old baby and admits even her parents believed it was a terrible plan. [1] Ad Choices, A flow-enhancing renovation took her contemporary glass-clad home from slightly sterile to warm, open, and natural. If you work out (or know someone who does) youve probably heard of SoulCycle, the boutique indoor cycling company with fewer than 99 locations, but a brand presence that stretches beyond the studios and around the world. Analysis: the sharks are circling crypto, and its going to take a lot to fight them off. The founders credit the success of their business to its positive company culture. May 25, 2011 Cofounders Julie Rice and Elizabeth Cutler will continue to steer the SoulCycle brand, which is now owned by Equinox After rumors, and a New York Post article, that Equinox gyms and. SoulCycle founder Julie Rice knows a little something about the romance of a beach house. It's the same SoulCycle-style community building, without thesweat. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Cue: 2020, the coronavirus pandemic, and SoulCycles, late-to-market bike developed in partnership with Variis. The cultures at SoulCycle and Flywheel were completely different. Thus, a boycott ensued. Like Bozoma Saint John of Uber, Rice has her work cut out for her. I was looking for that experience, and there was none to be found., While she was on maternity leave, Rice was introduced to real estate agent Elizabeth Cutler, a super gutsy risk-taker with unbelievable entrepreneurial instincts, she says, joking, it was the best blind date ever [because] we had the same vision but really different skill sets. On the back of a napkin, Rice and Cutler calculated: If we could see 75 to 100 people a day, we could pay rent, childcare and take home a little extra money so we wouldnt feel so bad about leaving our kids all day., The instantly inspired pair was off and running, settling on a spin concept (Cutler wanted cardio to take off baby weight) and divvying up responsibilities: Cutler would look for a space, Rice for towels, for the most important thing was how we could bring pride, joy and empowerment to people in a way that felt fun, social, chic and aspirational., Four months later, with a small, undisclosed amount of seed money from Cutler, SoulCycle opened in an old dance studio on W. 72nd St. that they had found on Craigslist. As the founder of cult spin studio SoulCycle, Julie Rice is all about the buzz, but when she retreats from New York to her Montauk holiday home, she craves a more zen mood.She and her family (husband Spencer Rice and their two young daughters) have been spending much of their time here over lockdown, so the serene interiors of the spectacular modernist Hamptons Home have been a great source of . Ive always loved nurturing and watching artists grow into themselves. The company saw its revenue triple between 2012 and 2014, from . Hiking in L.A.s canyons with friends and running on the beach was a huge release valve that kept her sane amid crazy hours. 7,427, This story has been shared 6,501 times. "Some days are mirror days, and some days are not," says Rice. Its founders say its unstoppable. SoulCycle founder Julie Rice knows a little something about the romance of a beach house. "Like all entrepreneurs, our passion is to create, and that is what we are making the space to do today. In 2016, they sold the remainder because it felt like the right time and resigned, says Rice. While she doesnt like clutter, she wanted to explore a more layered, Bohemian interpretation of this architectural property. Organic was a keyword. She also graduated from California Polytechnic State University in 2007, according to her LinkedIn profile. We viewed it as a mini-production. She adds, One thing Ive learned is people who work in the movie business do not take no for an answer. One year later, a second SoulCycle studio was opened in the Hamptons and was met with immediate success. ", And don't worry about anyone else, either. Some instructors go as far as pre-approving clients who can ride in the front, according to a New York Times report, and encouraging newbies to head to the back. (Equinox is currently waiting to go forward with an IPO thats been delayed. Your Next Movestreaming event. Start your day off with our weekly digest. "You are sort of dropping all the senses," says Rice, who cofounded the cycling empire with Cutler in 2006. "Close your eyes and keep your feet on the beat of the music. This is an edited excerpt of serialized memoir SMIRK, describing journalist Christie Smythes relationship with the notorious former drug CEO, who was recently released from prison. It was founded in 2006, and has operations in the United States, Canada, and the United Kingdom. [31][32], In October 2018, SoulCycle partnered with Apple Music, making available instructor-curated playlists and motivational audio. And the data confirms it: not only did Peloton see a. in revenue compared to this time last year, but also a boost in social media followers as SoulCycles follower base stayed relatively flat. Local Voices Meet the Founders of Soul Cycle: Find Out How They Grew Their Small Business Into An Exercise Phenomenon Big Tips for Small Business with Julie Rice and Elizabeth Cutler, founders of . Loyal riders decided to cut back on tap-backs and stay away from the studios they had come to know and love. . Kelly Hurley, 31, died at Bellevue Hospital after the accident at First Avenue and Ninth Street on the morning of April 5, according to police. starts here. Adds Rice, "There's this positivity that radiates from each person when they leave the studio. The claim was met with skepticism; industry leaders believed it had much to do with competition from up-and-coming indoor cycling brands like Peloton. is cottonseed oil safe for nut allergy Though then-SoulCycle CEO Melanie Whelan put out a statement on Instagram explaining that the company did not support the event, many trainers and riders alike werent satisfied with the response. Rice told The Cut she wants to help the brand continue to thrive as a community, meaning: more amenities, programs, and events. Even if the doors are closed we wanted you to be drawn outside, says Alexander, who cites boutique hotel references from Punta del Este, Uruguay, and Comporta, Portugal, as playing into the inspiration. SoulCycle is a fitness company owned by Equinox Group which offers indoor cycling and spinning workout classes. What SoulCycle's Founders Learned About Listening to Customers and Building Community, Beatrice Dixon, co-founder and CEO of the Honey Pot Company. Falling down the rabbit hole how a reporter became part of the Martin Shkreli story. But SoulCycle, the indoor cycling chain founded in New York in 2006 where 45-minute classes cost up to. They realizedthat many people could benefit from this kind of coaching--and that was an opportunity. If you want to do your own thing, please don't ride in the front row.". "There is no elevator to success; you have to take the stairs." Julie Rice Julie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Ad Choices. At Peoplehood, attendees will be able to "drop in and be in a group of 16 strangers, where you hold space for each other, and you get to express yourself and how you're doing," Rice explains. Instead of resigning, she was tasked with opening Handprints New York office; Spencer became creative director at a N.Y. marketing agency and later CMO of SoulCycle (from which he also resigned in 2016). Its incredible to have a blank canvas to start all over again. Introduce yourself. They've transformed cardio into an ecstatic release with a killer soundtrack and a rabid following. . All Rights Reserved. I could not have been more passionate.. The companywill place peopleinto groups, where they'll have conversations on a range of topical and personal subjects facilitated by guides; the goal is to create a sense of community, even if everyone in the room is a stranger. If youre willing to pay up and can handle the pressure of the front row (or the sting of getting bumped to the back), then SoulCycle might be a good fit. SoulCycle now has 14 outposts in New York and California, and a partnership with Equinox means it will eventually reach over 35 locations. February's Skin-Care Launches Are Here to Give Your Skin Some Extra Love. The brand is planning an expansion into new studios and at-home cycling workouts. It was the best blind date wed ever been on, Rice has often said about their lunch at Soho House. . , a digital platform and fitness app that would allow the company to stream its classes. You can read more at www.smirk-book.com. Sounds like a match made in heaven To maintain an air of us-and-them, theres a rather high barrier to entry to finding your soul. I feel like thats a big metaphor for the way we live. Morning surfs with friends devolve into coffee, family beach days lead to lunches and pool parties, followed by sunsets on the sand, bonfires, live music, and picking up sleeping kids to bring them to bed. 2023 The Hollywood Reporter, LLC. Ruth Zukerman began teaching spin classes in Manhattan in 1996. The SoulCycle At-Home Bike was released in early May six months later than expected, which gave Peloton the perfect opportunity to tap into desperate riders who were more than ready to get back on their bikes. She and her now husband, Spencer Rice, fell in love and got engaged while living for a . [20], In March 2017, SoulCycle opened its first studio outside of the United States on King Street West in Toronto. Like SoulCycle classes, the equipment doesnt come cheap: a single bike runs, with which it would pay down debt and open even more studios. Experts Explain the Meditation's Origins and Benefits. SoulCycle's founders have resigned Ashley Lutz and Mallory Schlossberg Apr 8, 2016, 10:01 AM SoulCycle cofounders Julie Rice and Elizabeth Cutler are leaving their positions at the brand.. They moved to New York City just after, but the self-confessed . It was a place that they genuinely looked forward to going to every day. The SoulCycle At-Home Bike was released in early May six months later than expected, the New York Times reports which gave Peloton the perfect opportunity to tap into desperate riders who were more than ready to get back on their bikes. [9][10], In 2011, The Related Companies's Equinox Group acquired a majority stake in SoulCycle. Rice didnt leave her job, then as a commercial agent, until a month before opening on April 15, 2006. [2] In early 2020, before the COVID-19 pandemic, it operated 99 studios. An e-mail was sent out to her students yesterday morning with news of her passing. Recession and bankruptcy fears are rising, corporate filings show. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. Ruth Zukerman's path to entrepreneurship was nothing if not unconventional. Classes incorporate dance moves and upper-body and core exercises, so riders travelup, down, left, and rightas one. "The mirror can be great for checking your form, but when you ignore it, you can really push yourself by getting lost in your own world. There was a sterile quality to it, and the flow was broken up by materials, harsh transitions, and furniture placement. The previous owner had loved wallpaper and installed it everywhereeven on the fireplace, where there was green brocade. Make your everyday routine even more pampering. It doesnt feel like Vincent Van Duysen or Axel Vervoordt, because its not as moody as that, but we brought somewhat unexpected materials to this modern space that are very clean but also soft, with that tactile nature and light play. Otherwise, unity was achieved by the tight palette of bleached woods and matte black fixtures. Throughout, custom furnishings by Alexander Design and a profusion of vintage piecessuch as wood objects and Moroccan rugspervade. However, Fell gave the company "a failing grade for exercise physiology and biomechanics" and pointed out that the co-founders do not have certification in any type of exercise. The cause of her untimely death is unknown. Thus, a boycott ensued. While anyone can book a front row seat, its typically reserved for the best riders who can keep up and practically complete the dance moves in their sleep. How You Built That "Kid-preneur" Gabrielle Goodwin and her mom Rozalynn. From living in it, I think we really understood how to make the house function better for us, says Rice. There are 66 gym locations across the country, according to the website, and in 2014, SoulCycle had revenues of $112 million, up from $36.2 million in 2012. Pushing yourself. But theres also those who cant be persuaded by the elitist culture, and even former riders who exited the dimly lit studio, saw the light, and never looked back.While this may not be true for all of the clientele, there's something about being shoved to the back of a room amid a sea of perfectly sculpted and tanned women with massive diamond rings, clad in SoulCycle's signature apparel, that doesn't make you feel great, Mallory Schlossberg, a former SoulCycle enthusiast, wrote for Business Insider. As they gear up to launch their second company, they offer advice to first-time founders. It remains to be seen whether the long-standing industry favorite will revive its soul and come out on top, or continue to lose traction to Peloton. This wouldnt be the last time SoulCycle felt the burn from Peloton. Our website, archdigest.com, offers constant original coverage of the interior design and architecture worlds, new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives. The Daily Digest for Entrepreneurs and Business Leaders. Many cycling studios are vying to capture people who are interested in indoor cycling, but SoulCycle is still the undisputed leader. Exercise could be social, communal and fun, says Rice. For four years, she worked behind the counter, sprayed shoes, took towels to the laundry, and checked in clients. The couple now has two daughters, ages 11 and 6. Her soul was so clear and so bright. In July, Walsh led a spin class for charity with Victorias Secret Angels Alessandra Ambrosio, Lily Aldridge, Candice Swanepoel, Lindsay Ellingson and Erin Heatherton. The billionaire owner of Equinox is planning a high-dollar Hamptons fundraiser for President Donald Trump, leading to calls for a boycott of the luxury gym and its associated businesses SoulCycle . Whether you love it or hate it, SoulCycle has maintained relatively steady growth on social media throughout the years, which is just one testament to its loyal fan base. 1 thing women can do to get ahead", "Ruth Zukerman Spins Cycling Into Success", The Jewish Journal of Greater Los Angeles, "The Carefully Cultivated Soul of SoulCycle", "How I Built It: Cycling Chain SoulCycle Spins Into Fast Lane", "SoulCycle founders are peddling fun in the gym", "How an Ex-Talent Manager Co-Founded SoulCycle and Sold for $90M", "How One Woman Single-Handedly Changed the Indoor Cycling Game", "One of Soul Cycle's founders turned on the brand and started its biggest rival", "How SoulCycle Reinvented the Stationary Wheel", "Villency, the Designer of the SoulCycle Bike", "The Co-Founder of SoulCycle Joins Another Hot New York Startup", "SoulCycle Co-Founders Cutler and Rice Have Resigned: Exclusive", "SoulCycle Shelves Plans for U.S. IPO After Three Years in Limbo", "SoulCycle's New Exercise Bike Will Make Your Workout Even Harder", "SoulCycle to Enter Canada as it Commences International Expansion", "How SoulCycle Plans to Keep the Soul without the Cycle", "Flatiron residents sue SoulCycle over constant 'bowling-ball'-like thuds", "Flywheel and SoulCycle are having an identity crisis", "SoulCycle bets on a new brand, this one is off the bike", "SoulCycle expands further, gets into the HIIT trend", "SoulCycle CEO Melanie Whelan talks expanding abroad and online", "SiriusXM And SoulCycle Team Up To Launch 'SoulCycle Radio', "SoulCycle just launched a new media division", "Equinox and SoulCycle are launching a talent agency for fitness influencers", "Equinox & SoulCycle Launch Full-Service Management for Fitness Talent", "SoulCycle is turning its rides into live music concerts", "SoulCycle Launches SoulBeat, An In-app Experience For Riders", "SoulCycle CEO Melanie Whelan has resigned, marking the end of a tumultuous year for the boutique fitness company", "People Are Panic-Buying Meat, Toilet Paper and Pelotons?