So, it may come as a surprise to find that Coca-Cola invested in micro influencer campaigns, and more specifically, Belgian Instagram influencers. Top 20 Brands That Work With Micro Influencers. Brands often take advantage by "paying" influencers in product (which has tax implications many influencers aren't aware of). Influencer marketing is an excellent way for businesses to get branded promotions out to targeted audiences. With more than 1.1M Instagram followers, Mujuri may also feature you in their feed. The power of influencer marketing for brands cannot be underestimated. When the popular donut chain found out that TikTok star, Charli DAmelio, was a fan, they had to reach out. ChopFit is a niche-specific fitness brand that sells limited but unique products that can be used to exercise and work out. The timepieces produced by Daniel Wellington, a Swedish company, are known for their quality and style. Beauty brand, Glossier, has had success with influencer marketing from those who might not even consider themselves to be influencers. Once a day? Their campaign includes collaborating with small influencers who shared popular images of Sperry products on social media. Moreover, you will get free Membership and exclusive access to creative assets, helping you promote the products easily on your website. Their, A recent example of their influencer marketing efforts is the, campaign. This article will outline the characteristics of a great influencer, the different types of influencers, and resources to help you with influencer marketing. The plan was to have carefully selected micro influencers in the travel, food, sports, and fashion industries talk about how much they enjoy drinking Coca-Cola and how it fits in with their everyday life. A major prediction about influencer marketing trends in 2023 is that more and more brands will turn to micro influencers. Searching hashtags is a common practice for many brands as they seek out new material or influencers to highlight. Here are a few ways brands can use micro influencers to generate UGC: 1. How to work with Sephora: Keep an eye out for openings at their official Sephora squad website. Taking a closer look at influencer marketing statistics provides some insight. 3. 6,000 athletes representing 160 different sports. You can just look at Nikes Instagram following a whopping 250+ million, enough to prove the fact that the brand is the market leader. Influencer marketing continues to be a top marketing tactic in 2023. . With over 58k Posts, #SephoraSquad is one of the biggest social media campaigns on Instagram. The following questions can help you zero in on your niche: Just what is it that sets you apart from others in your field? Youll start seeing more brands interested in working with you as long as youre providing value that the brand can track, and start attracting an audience they want. A post shared by Starbucks Coffee (@starbucks). Analyzing what the influencer's audience can offer you key insights that will make you decide on if they're the right fit for your partnership. Once a day? Most of Coca-Colas influencers use #cokeambassador to represent Coca-Cola. Headspace How Do You Collab With Brands As A Micro Influencer? The company offers a range of products free from harmful chemicals and toxins. It is a top-rated wellness app that helps people meditate, sleep, and relax their minds to have a healthy and happy lifestyle. A good community will lead to better, more authentic content. How to work with Asos: The best way to get noticed by the brand is by posting content representing the brand with the hashtag #ASSEENONME. They are doing exactly what we hoped they would. This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs. Their primary product is Chopper available in several weight options and can be used to do a number of workouts. Their daily #DWPickoftheDay contest challenges influencers to create creative content for a chance to be reposted on Daniel Wellingtons official account. The #ChooseToSmooth influencer marketing campaign was a huge success for Gillette thanks to the genuine content created by the nano and micro influencers that participated in it. Major changes have occurred in how companies handle influencer marketing. Tom's of Maine and Micro-Influencers : This is a great example of a brand that used micro-influencers to drive brand engagement and awareness. How to collaborate with La Croix: La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. Avoid One-Off Posting. IZZE. received over 10,000 likes and 300 comments, with a 30% engagement rate. The Live LaCroix section on their website also showcases content uploaded by micro-influencers across different platforms. Keurig. So how do you develop a social media influencer strategy that works? Using an influencer marketplace is one of the simplest and most efficient ways to find endorsements and work with different brands. This demonstrates that you cared enough to research their company and products to go above and beyond what was expected of you. The Shelf 6. The influencers you choose will play a huge role in determining your campaign's success, so its vital to understand how to find and reach out to influencers that meet your criteria. Glossier has established an influencer program in which influencers receive product discounts or other non-monetary incentives in exchange for posting videos about glossier products they enjoy. See the top 453 Baby influencers. The influencers followers connected with the #OOTD (Outfit of the Day) hashtag because it demonstrated that style and utility. Lets start with some of the top brands that, La Croix is a well-known brand that has seen success with micro-influencers. Based in the USA, Maude is a well-known sexual wellness and self-care brand that sells products in multiple nations including the US, UK, EU, CA, and AUS. If you are looking for brands that work with micro influencers then youre in luck. We will get back in touch with you within 48 hours. Keep reading to learn more. Instead, they're choosing to collaborate with micro- or nano-influencers, who can have as . A post shared by Miette dierckx (@miettedierckx). Influence Hunter 16. inCast Top Micro-Influencer Agencies 1. Its also a social media platform that brands can use to great effect in their marketing strategies. Influencer Marketing is no longer about just audience size and reach. The growing popularity of micro-influencers in the wake of the pandemic is plain to see; searches around the topic increased 105% (according to Ahrefs Keyword Explorer) from 2019 to 2021 as brands . They collaborated with Instagrammers from the fashion, travel, and lifestyle industries with less than, Branded hashtags are closely monitored by the majority of brands. Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. It has been collaborating with micro influencers who use the hashtag #hellofreshpartner on their social media posts. According to Andie, micro-influencers extend the brand's potential monthly reach from around 100,000 audience members to over 700,000, with micro- and nano-influencers generating a customer engagement rate averaging 7%, compared to 2% generated by macro-influencers. To know in detail, check out our post on: How Collaboration With Micro-Influencers Help Your Small Business? The brand even collaborates with influencers with fewer than 1000 followers. Influencer marketing agencies can handle everything from finding and contracting with relevant influencers to reporting metrics that show the effectiveness of the campaigns. The next brand to mention in the list of brand that works with micro influencers, is Coca-Cola. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. Audible 17. However, you may be wondering why it is effective and what its benefits are for companies who use it. The Influencer Marketing Factory 4. So, how do you put together an influencer media kit? If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. In our experience . Through the apps in-built messaging feature, you can also have a conversation with brands regarding mutually agreeable prices. Top 1000 MicroInfluencers instagram influencers in Australia Affable uses Advanced Machine Learning and Big Data technologies to identify and rank social media Influencers. You sign up and post a brief describing your content and area of expertise, Interested brands reach out with relevant campaign details. you can include the companys profile name in your posts caption or in comments, using @ tags. There is a possibility of a higher return on investment (ROI) when using micro influencers rather than traditional celebrities. to represent Coca-Cola. The company needs Instagram celebrities to represent the brand and promote its products in order to expand its customer base and increase revenue. Whether micro-influencers with less than 10K followers or well-established influencers with millions of followers, there will always be brands looking to collaborate with you. These smaller, more focused niche experts connect on a deeper level with their audiences and . So, how frequently should you post on social media? . is one of the simplest and most efficient ways to find endorsements and work with different brands. Brands that work with micro influencers have to determine if the social media stars they want to partner with are relevant. Bella Poarch. The fast-paced development of the influencers sector is one of its many appealing features. Instead of the traditional marketing techniques used by other beverage companies, La Croix collaborated with the Whole30 nutrition program and micro-influencers to showcase their products. Ainfluencer is an influencer marketplace where brands can connect with influential Instagram users, and where Instagram users can find the perfect brand to collaborate with and make offers to. Give influencers creative control. By posting 1-2 posts per day, you can keep your content fresh and relevant. Use Campaign-Specific Hashtags. In fact, The company has an army of more than 500 ambassadors. SSENSE is a Montreal, Canada-based company that sells. However, you may wonder if its still effective in 2023 or about the future of influencer marketing. On becoming a Maudern Ambassador, you will get a number of perks including exclusive access to products, test upcoming launches, and a 10% affiliate commission on sales generated from your audience. For the most part, being a social media creator is their full-time job or a big part of what they do in addition to another job. Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the engagement rate games. Approaching brands to collaborate with you is good, but. For smaller direct-to-consumer (D2C) brands, micro-influencer marketing could be your golden ticket to growing a social media following and creating brand awareness in the minds of your ICP. Published: November 12, 2020. The second step is writing the actual pitch message or email. Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Once youve defined your personal brand, its time to reach out to brands. Find the company on LinkedIn, click on the People tab, and look for employees with titles like PR, Collaborations, or Influencer Marketing.2. If youre a health and wellness influencer, Headspace can offer you a great collaboration opportunity. Brands can also be tagged in images on Instagram. This article will discuss the growth of the influencer market and top social media trends you must keep in mind to make your influencer marketing campaigns successful in 2023. One notable example is Jesse Driftwood, who promoted Audible on Instagram with a relatable post about his love of running. Smaller budgets make nano influencers a go-to, but if you've got cash to spend on celebrity endorsements, you'll have the . Most popular businesses, like Calvin Kleins #MyCalvins, have their own distinctive hashtags that consumers can simply remember and use to talk about the company online. According to Helplamas research, people are 3x more likely to read posts from a friend than from a brand itself. Sephora uses influencer marketing campaigns constantly to engage with a larger audience and highlight company culture. It helps to have an experienced, knowledgeable partner on your side. La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. The lowest level is Nano Influencer with less than 1,000 followers. Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Content creators, also known as influencers, have emerged on all major platforms and now play a significant role in the marketing landscape as they partner with brands for promotion through sponsored content. So, how can small businesses work with influencers? Lets get into it. Chhabra flaunts her authentic life as a working mom, and her Instagram profile shows how she proudly strikes a balance between comfort and style. Next on the list of brands that work with micro influencers is Gillette. However, you can apply for their affiliate program to earn a commission on sales generated by you. Finally, a platform that removes the heavy lifting of influencer campaign management. Mama Earth. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. Here are the 9 steps to setting up a successful influencer program for your brand. S tarbucks The coffee chain is now one of the most successful brands on Instagram by partnering up with influencers for marketing efforts. Using the appropriate hashtags while posting engaging content can help you capture brands attention. Most of Coca-Colas influencers use. Since theyve established this community, anyone who uses and appreciates their products may become an advocate for them. Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isnt going anywhere anytime soon. Dunkin' 8. Audibles marketing approach frequently includes partnerships with bloggers of all sizes. Influencer Marketing is no longer about just audience size and reach. Another brand that works with micro influencers is La Croix. A post shared by Banana Republic (@bananarepublic). Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. Brands are increasingly moving away from working with huge influencers to promote their products. Every week? Find out how to contact them by looking them up on the brands website and/or social media. In todays marketing landscape, reviews and word-of-mouth recommendations are paramount, with 84% of customers noting that reviews are important in their purchasing decisions. We recommend using the hashtags #LaCroixlove and #LiveLaCroix to get the brands attention. Sway's influencers have a minimum of 1,000 followers, while micro-influencers have 10,000 to 90,000, with three tiers in between. Their campaigns primarily work with Instagram micro-influencers to model their seasonal clothing lines in a variety of settings. It can increase consumer awareness, trust, and engagement. Work together to advertise and promote their goods and services. This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. 0. brands that work with micro influencers australia. Influencer marketing campaigns can work well for brands with all budget sizes. Companies get a thrill whenever their customers talk about them online and link back to them. Dragun Beauty - Nikita Dragun 5. Crystal Head Vodka. They are interpreting Glossier. Emily Weiss, creator of Glossier. The brand, however, went with an extremely original approach to advertising. The company was founded in 2003 and has grown its reach to many countries across the world. Meller has deliberately woven influencers into the fabric of the brand from the very beginning, setting it apart from earlier firms that had to make adjustments to include influencers in their brand marketing strategy. This article will provide details on influencer marketing and social media marketing, along with some tips on developing an effective influencer marketing strategy on social media. Having the right goals in place is important to make your influencer marketing efforts a success. The global influencer marketing market size keeps growing every year and has doubled since 2019 to reach $16.4 billion in 2022. Engaging in regular activity is essential if you want to grow your audience and get them to interact with you. If youre ready to take your brand to the next level in 2023, read on to learn more about the benefits of influencer marketing and where the industry is headed. If youre interested in getting started with influencer marketing, you may wonder if it is the same as social media marketing or how it fits into a social media marketing strategy. Tom's of Maine reached out to micro-influencers that posted about natural beauty products, and had them post about their products. According to Statistas Influencer Marketing in the United States Report, more than 60% of companies used influencer marketing in some capacity in 2020.. Lets get started by looking at some of the most well-known companies that work with micro influencers. In recent years, influencer marketing has come of age, but with this growth comes greater responsibility for brands and influencers alike.It's not enough to just work together in a transactional way; it's important for both parties to have an ongoing relationship based on . Find out how to contact them by looking them up on the brands website and/or social media. First, they should do research on their audience and have a good idea of what their target customer likes, thinks about, and how they interact online.. Airbnb is an American corporation that facilitates the short-term online booking of lodgings and activities in 191 different countries. , and they will realize you are promoting them. Audible Amazon's audiobook arm, Audible, is one of many global brands that work with micro-influencers. However, those with a higher following who have found a way to monetize their online presence, like micro-influencers, will probably expect a more formal form of outreach, such as an email (or one to their manager). To encourage influencer collaborations, LaCroix even sends out vouchers for free cases of their drinks to micro-influencers. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Contacting brands that already work with influencers is generally a good idea, as they are more likely to have a budget and a streamlined process in place for managing influencer marketing campaigns. As can be said, Canon is another one of the brands with influencer programs on its website.