All of our attention is on audio now because of podcasting. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Ill give two answers. I dont think this is wishful thinking. We tried it. They had seven or eight podcasts that they were making. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . The Ron Burgundy Podcast. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. There is always something new happening. The last thing Id say is more of a human thing. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. By the way, 75 percent of that third is broadcast radio. Wheres the tension there? This changed everything for podcasting. Thats interesting. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Every single question is about org charts. Its also how we got here. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? I do. Each. Then, up and coming Tim Heidecker joins him. Weve earned this. I can talk about sexuality or about what trends I do or dont like. Thats really cool, but its not mutually exclusive. Anderson .Paak agrees to do the podcast. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. I didnt think I would have or need a robust business affairs department two years ago. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . But I also think it fundamentally tripped up a little as a business model. That was my next question there. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. One hundred and twenty million a month? I just dont see it fixing anything thats broken. We are interested in video. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Its that whole waterfall versus agile thing. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 One of these cards literally says, What is your org chart? That is my whole brand. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. I think we moved off it too fast and I think its a robust business we should still focus on. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. I will test anything. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. I hate to answer it so vaguely. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I understand where we sit in the pecking order in terms of cume. We started a company with Will Ferrell called Big Money Players. Hello, my friend. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Im open to video. I was like, I dont need you to talk more. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Two really different examples. Is radio the upsell on podcasting for you? You always do if youre running a startup. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Its actually a lot of different things. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. I think they know the effect, long-term, that you have when you stop marketing. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. We also co-own a company with Will Ferrell. Eighty million Americans a week listen to podcasts. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Everyone does it. The marketing team is like, What are you doing?, Yeah. It comprises broadcast radio, live events, and a few other things. Will Ferrell was like, Please, please stop running so many ads, but it worked. I just get a little bit defensive or protective about the other 3,000 shows. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Movies. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Launching in early 2019, the podcast will be co . It has been fun, if nothing else. People trust podcast content more than they trust what they see on social media by like 60 percent more. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Theyre all looking for internships. If its a jump ball, Id love them to use the iHeartRadio app. I dont know that well have a big reveal. Are you saying, Its actually billions of podcast impressions? Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Youre saying we have to innovate and push back in it, but its still just promo codes. Perhaps its because there is nothing broken in the distribution and monetization model today. He was like, I believe in this medium. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! To be clear though, theres a whole lot of fluidity between these segments. Think about that for a second. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Its not a huge focus for us. Does that worry you? We try to organize them into slates that have EPs and producers on top of them. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. Ron listens to an Opera Singer, to see what all the hype'sabout. I didnt know it until then, but once he said it I was like, Oh my God. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Ill answer it this way. We all get it by now, painfully. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. I also think theres a new thrust in influencer marketing. Thanks. We were actually working and trying to make change together genuinely. Its a massive amount of the stuff we take in and that we call the media. The short answer is, no, were growing. Are you doing that? That got its own set of executive producers out of LA who shepherd the NextUp program. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. A million monthly downloads or more is a ton. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. A little bit. I dont depend on it. This one was definitely very real. YouTube is a good example of this. Everybody in this room has worked damn hard for the last 20 years to get to this point. We havent even discussed the trust issues that are very real on social media. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. First of all, search engine optimization, period, is a version of what youre talking about. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Itd be like being able to walk away with your channel. Its what we do. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. It kind of never went away, but now were back to this again. Youre doing ad injection into the feed? The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Everything will get better, faster, and easier if you parallel-path projects. Ive always thought about it. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Yes. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Sometimes these restructures are a little bit fake. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Thats a super good question. Hes like, I want to get as much audience as possible. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The NFL is very similar. I have not mastered this, by the way. Its just a disconnect. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Are we mature enough as an industry for every medium-sized network or larger to have one? Its a great question, because Ive been on both sides of that. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? We were a medium-sized website trying to explain everything under the sun through medium-sized articles. So now its digitally infused, data-infused listening that they can target digitally. Exorcising some demons in Rons man cave. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Our job was really simple. Our marketing people are here, youre very good. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Facebooks interest has grown and waned and grown a bit on podcasts. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. The Ron Burgundy Podcast is back! Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Bob Pittman can buy Stuff Media and say, You know what? Its not that theyre bad people. Like you said, yes, targeting is getting harder for digital social media platforms. Im like, They dont need to be if they dont want to be. Do you care? Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Is there any tension there at all? All I see is this constructiveness across these two segments. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I can test exclusive or windowed content there. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. We had three or four people who were our formal official sales team at Stuff Media. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Eighty million a week is the more interesting stat to me. Were like, Hey, you should buy podcasting. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Gmails client-side encryption is now available to more businesses, Whoops! He only came on here to pitch the app. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Thats important, because I think they want to do the right thing by the medium. There is nothing broken in the podcast distribution and monetization model today. She said, On the podcast, its much looser. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hes going to start this journey now of trying to get into college. Humans have a predilection for overcomplicating things. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. WARNING: This episode was haunted by a ghost. One was just investment. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Podcasting is a mass-reach medium. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Crypto company Gemini is having some trouble with fraud. Its back to the org chart a little bit with this. Yeah. Live it up. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Is that something you think about as targeting? To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The second reason is parallel pathing. We have an app of our own. You have a distribution model that is free. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. The way to do that was to create two segments in our company. I struggle to see something broken with this. Ive just really struggled to understand why you would do that. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. The creator and the ad-serving publisher, in our case, are in total control. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Will Ferrell has started a podcast as the character he played in the movie of the same name. I mean, aside from the iHeartPodcasts app, obviously. Well do standard, straight-up, quick-turn, host-read ads. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. In fact, you almost certainly kill true creativity when you hit that moment. Aren't. Real. Glass-walled conference rooms where they just come up with funnier promo codes? In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for.
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