Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. With the news of the name change of the Rebel Yell being the last straw. ELTepes 2 yr. ago That's good to know. Give me a break! In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. You caved! The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Its not difficult. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Good one. The Lux Row Distillery filled its first barrel three years later, in January 2018. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. The standard price of Rebel Yell used to be right around the $12 mark. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Its been a strange and complicated journey. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. I had to do some sleuthing to see what you were referring to. Good Lord, people. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. And Charley said, "Well it wouldn't be proper since I sold it." . As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. In fact, Im kind of disappointed. Has something happened to them, or is my state just not able to get it anymore. This change is still being implemented on retail shelves. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. So OK, change the name. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Rebel bourbon is made in Kentucky, the heart of bourbon country. With that effort, the price has went up a bit, too. 1872) to form the Stitzel-Weller distilling company in 1910. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. It was not that; it was the Southern war cry."[10]. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. But it never did any good. Rebel Yell 10 Year Details. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. ago Many of these are answered in the article above. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. As a note, we compare prices from various Total Wine locations across the US. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. This product is available only in our gift shop, and it may not always be available in a particular size. An American classic is reborn for anew era of rebellion! Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Shoddy_Ad7511 6 mo. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Those were some good times. Thank you. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Absolutely ridiculous that you are changing the name of the Rebel Yell. I think you hit the nail on the head on this. who-ey! To me it was just a name given to a coaster, devoid of any historical or political significance. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Now that weve covered the basics, its time to get into the real reason you are here. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Especially for those of us that have been riding it since the 70s," said one more. However, in 2020 the rebranding effort went to removing Yell from the bottle. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. The company would eventually break up in 1972. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. It started with a new bottle design and a new marketing campaign. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. ago One is less overtly pro-slavery and pro-confederacy. While the connection to the Civil War was obvious, the name never bothered me. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. "Rebel Yell will always be Rebel Yell. Yep, they did. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Maybe the barrels that didn't make the cut? Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Irish Distillers recently announced the Something went wrong. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. . Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Quick everyone buy up the Rebel Yell bottlings before they are gone! I was told it was possible they were no longer making it. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. "Who Whipped Whom? Yes. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. lol. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Rebel Yell Single Barrel 2017 Release. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. . And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Getting a little punchy here, down in the DeepSouth . The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. Is Rebel Bourbon good whiskey? Each costs about $27 for a 750mL bottle. Lets be honest were talking about a $15 bottle of bourbon. Is Rebel Bourbon the Same as Rebel Yell? The reason is because it is cheap and good enough. I can appreciate why some people are upset though. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Honestly, at first, I thought more about the Billy Idol song. The Rebel Yell is still available for purchase. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. The results of honorable Men idly standing asideand remaining silent. I find 'Yell' quite offensive. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. In Virginia battlefields, monuments, and references to the areas history are very common. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Shame on KD. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. The rebel yell has also been likened to the scream of a cougar. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. This isnt to say its bad. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Founder of CoasterCritic.com. 2023 Luxco, Inc. All Rights Reserved. Award-winning Rebel Yell bourbon dates back to 1849. When it was launched, it was only available south of the Mason-Dixon line. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Even though you can definitely find some on Kings Dominions Facebook page. This topic has been inactive for at least365 days, and is now closed. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions.
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